Project Grit combines several commerce platforms unified into one platform with the goal of driving consumers to find, and purchase retail compact goods that they are seeking, but not getting.

Understanding the significance of Project Grit and its vision for Retail Commerce only becomes complex because of the vast terminology currently used to explain, and articulate the different types of commerce outlets.

However, when articulated properly, I’ve found that prospective parties seamlessly understand our technological vision and processes even if they are not a technological or process oriented person.

I’ve organized Project Grit into three parent sections, and believe this covers the entire retail commerce sector regardless if it’s online, and offline.

These sections are:

  • Marketplace Commerce
  • Social Commerce
  • Meta Commerce

Before explaining the ways which Project Grit envisions its operations, it is helpful to understand the definitions of each parent commerce category. Each of the following explanations are true regardless if operating online through digital networks or offline through physical networks.


A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. Wherever you login or visit a direct location to purchase more than one item, that place is considered a marketplace.

To optimally drive sales through marketplace commerce requires a comprehensive list of analytics. To acquire these analytics, a product or service generally needs to reach certain milestones, which overtime becomes its benchmark required in order to maintain sales.

The most common benchmark for marketplace commerce typically starts with the total number of visitors, which is why it is common to hear places like Target, Walmart, Amazon and other centralized marketplace bolster their total number of visitors.


The support of social interaction, and user contributions to assist buying and selling of products and services. More sounding, social commerce is the use of social networks, personal groups, clubs, ambassadors, and more to inform, educate and influence the sale of products and services.

To generate sales through social commerce requires a comprehensive user promotions process. Generally speaking, it is done through peer interaction such as ambassadors, leaders, influencers and or anyone with direct connection to social groups.

The most common form of social commerce is influencer marketing performed through social networking sites. However, influencer marketing can be performed in many different ways such as spotify podcasts, door knocking and can be as simple as a person standing on a corner talking to people.


The process of collecting information from various sources with the goal of matching the information to groups of people whose behavior and habits are relatable. In this way, the product or services spreads awareness by displaying, connecting, and informing people who may relate to a certain product and services.

Indirectly answering questions or showing a product or service to a group or crowd during a break can be referred to as meta commerce. When it’s happening, you might not realize it, because the goal is to be very meta, which means subtle.

The most common form of meta commerce can be found throughout the branding sector through the use of video, managizes, celebrities, athletes and artists of all kinds. For example, let’s say that you are tailor, and you want to sell capes on top of your tailor service. I might suggest you display your capes to Harry Potter enthusiasts because everyone in Harry Potter wears tailored capes.

About Project Grit

Project Grit combines several systems, workflows, equipment, commerce platforms, and more into one ecosystem. Our mission is to become the number one commerce infrastructure in the world for compact goods.

At the core, our vision is a retail technology infrastructure that functions as a co supply chain management platform.

I find this very special because I have not discovered a company that is focused on rapidly producing consumer compact goods while also co managing the Supply Chain from end to end.

These are simple yet niche important goods such as a nebulizer machine for people who have asthma, a habit tracker for people who have unbearable habits they wish to diminish or even as simple as an eye massager for people longing to relieve pain, but naturally.

We’ve created an agile framework that seamlessly empowers what we call batch formation. We sit in three dominant markets, and the combined sum exceeds trillions.

These markets are:

  • Supply Chain
  • Consumer Retail
  • Retail Tech

A report conducted by Grand View Research concluded that the Supply Chain Market is expected to grow from $15 billion to $37 billion by 2027. A cross market report conducted by coherent market insights concluded that the Consumer Retail Market is expected to grow 18 Trillion to 22 Trillion by 2028.

The problem we are solving is that there is a lot of unneeded complexity in transferring best practices from traditional retail commerce to tech-driven cloud-based systems. Solving this complexity would require extensive resources and a lot of capital that are not reasonable for a general compact good product owner.

By researching this complexity– We’ve discovered a VERY SIGNIFICANT gap in the market, and this complexity has led to the oppression of consumer compact goods. Simple goods that consumers are seeking, and needing have become neglected due to the lower profits they would produce for owners.

The large sum of current and prospective merchants who can sell– are more worried about profits than best practices, which has created a significant insufficient amount of compact goods being produced and managed at scale.

Our go to market strategy embodies what we call batch formation. By adding more people, systems, and processes, we can enter the market rapidly producing these goods

As the Co Supply Chain operator, we charge an operating fee that covers platform and overhead costs. In return, the company produces, manages, and distributes the compact goods on behalf of the product rights owner.

Our go to market strategy relates to rapidly deploying our batch formations. By adding more people, systems, and processes, we can enter the market rapidly producing these goods. By automating our process, we realize a cause and effect, which is what we call the NowGrit Ecosystem, a co supply chain management platform service.

By automating our batch formations, we realize a cause and effect, which is what we call the NowGrit Ecosystem, a co operated supply chain management platform

This naturally puts us into a unique position within retail tech. As indicated by THE retail technology hub from crunch bases and others– there are less than 4500 retail technology companies yet its a market that is expected to grow from $22 billion to $68 billion by 2026.

Where did the complexity come from? It originated from clutter. So much clutter to the point retail commerce has become a world of countless languages that few new and existing retailers understand.

Reasons like this are why I have organized Project Grit into three parent sections, and I believe it covers the entire retail commerce sector regardless if the network is online or offline.

  • Marketplace Commerce
  • Social Commerce
  • Meta Commerce

So what happens if a retailer does manage to continue without a system like Project Grit?

Generally speaking, retailers are overspending on advertising, management, and even procurement with the hope of having an easier time selling. Unfortunately, this is very linear thinking because the cause and effect observed from this require a higher minimum selling price.

Guess who pays for this? we, you, and I, the consumers. On the consumer side, they’re the ones paying the price by purchasing overly priced items due to these unsolved complexity arriving from the commerce side. Reason like this is why you see a brand selling a simple blanket for $100.00. They are attempting to account for all the unsolved complexity by driving the price up to gain a sale.

Even more so, the consumer rarely is able to purchase what they desire or need because items that might be of interest cannot afford to enter the market due to its average selling price being lower than the markets top dollar prices that are required due to the unsolved complexity.

How are we solving the problem?

Grit centralizes Retail Commerce into one platform that operates off decentralized tactic, and I forsee this creating a new wave of consumer commerce for centuries to come.

Co-operating the platform on behalf of compact goods retailers lowers the overhead fees, optimizes the supply chain process, provides distribution channels more offerings, and delights the consumer.

Combining all of this into one formal way of operating enables a sound infrastructure cable of offering economy prices for compact goods while remaining profitable.

For the company, it opens a wide range of income streams.

Jeff Bezos went on record to say that a company will come along with a much more simplified way for consumer commerce, and he is right.

Our approach aligns as an ally to Google, Facebook, and the Amazon(s) of the world because we are still using them along the way as commerce distribution channels.

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